I love a little bit of homework when it comes to my business and I also think it’s important to always be looking at it with critical eyes. These are 5 questions that are fun to answer and incredibly important when it comes to creating a successful business. If answered with thought and implemented, you can make some…
Starting a business with a friend sounds fun, and it definitely can be. But you need to ensure it will be the right fit before you commiting. It’s easy to get swept up in the idea of starting a new venture together that you can ignore red flags that can cause tension and clashing during…
Photographs of your handmade goods are almost as important as the handmade goods themselves. When you’re selling online they act as your salesperson and give the shopper an idea of what your business is all about. Poor-quality photos can indicate to online shoppers that your business is poorly run or that the quality of your…
When you’re selling your handmade items online, your photographs are almost as important as the item itself. Photos are your first impression, your salesperson and your description all in one. Blurry, poorly lit photos that don’t show off the details of your work won’t do you any favors when it comes to capturing shopper’s attention…
Lookbooks are a great way to show off the products you offer and convey their stories. They’re similar to a catalogue, however, they don’t tend to showcase every piece a business offers but rather focus on key pieces that define a collection or a brand. A catalogue will also include product information (e.g. price, sizes,…
If you want to expand your reach and get your products into retail stores around your city, province, or even country, you need to make a plan. Selling wholesale to retailers requires you to know your numbers, be organized, and stay ahead of schedule so you can fulfill orders promptly. Here are 10 steps to…