8 Ways to Add Branding to your Craft Show Booth
At a busy craft show, shoppers walk past dozens…maybe even thousands of booths in a matter of hours. Most of them blur together. Same tables. Same racks. Same “handmade with love” signs. Branding is what makes your booth stick—not just look nice, but feel intentional and memorable. Good branding doesn’t mean expensive displays or flashy…
Monthly Plan & Checklist for a Craft Business
To make money and run a profitable business… you must be organized. Let’s stop treating our businesses like a hobby and flying by the seat of our pants. Instead, let’s take a hard look at our numbers, what we need to make in revenue and profit to be able to call our operations a successful…
8 Mistakes Craft Businesses Make with their USP
A USP is a unique selling position and should be considered an important aspect of your handmade business. Starbucks vs. Dunkin’ Donuts, Pepsi vs. Coke, Lululemon vs. Nike; each company is selling something very similar to the other so they must have a product feature that stands out or market their products in a way…
3 Big Legal Mistakes Crafters Make
Most handmade business owners don’t check or follow the legal steps they must take when they start selling their crafts. It begins as a hobby, sewing bags, making some jewelry, knitting a few scarves, etc. and then the idea comes along that money can be made selling these crafts. The crafter signs up for their…
Fun Products to Make & Sell at Craft Shows
This article shares several ideas in a variety of categories for products you can make and sell at craft shows. Crochet Crochet water balloons These are a great idea for summer and I love that they reduce the waste broken balloons create. They’re simply meant to be soaked in water, not filled with water. Sort…
The Most Effective Sales Technique for Craft Show Vendors
At craft shows, the most effective sales technique isn’t persuasion, pressure, or “closing.” It’s helpful storytelling. When you help shoppers understand why a product exists and how it fits into their life, the sale often happens naturally—without ever feeling like a sale. Why sales pitches fail at craft shows Craft shows are not retail…
How Much Money can you Make at a Craft Show?
It’s the question everyone wants to know: how much money can you really make at a craft show? It’s not an easy one to answer and of course there are SO many factors that can affect the total but I’m going to give a general idea here. You don’t want to know how much any…
5 Steps for When your Handmade Products Aren’t Selling
Those of us who create often have a strong desire to. We didn’t start making bags, jewelry, or scarves because handmade became trendy; we started because it excites us. But what do you do when your handmade products aren’t selling? It’s hard when your passion and hard work aren’t validated through sales. The craft room…
4 Easy Ways to Revive a Dead Facebook Page
Sometimes, we can fall a little bit out of love with our Facebook pages, right? Sometimes it can just feel a bit laborious and we lose our mojo. At the time of writing this it’s early January. Most of us are feeling full from overloading on mince pies and chocolate, plus we’re overwhelmed with assessing…
How to Sell More Handmade Products in February
February holds one of the first major gift-giving holidays of the New Year: Valentine’s Day, which is a great holiday to boost your handmade sales. To impact sales in February, you must start planning and marketing in January…at the latest. The further ahead you can plan, the better off you’ll be, ensuring you’re prepared for…
How to Set Up a Sales Funnel for your Handmade Business
When someone lands on your website or shows up at your craft fair table, you must lead them through a process that strengthens their belief it’s a good idea to buy and eases them into it. An average 2% of shoppers will purchase. That means 98% of the people you work so hard to get…
100+ Niche Crafts to Make & Sell
Making and selling crafts isn’t as simple as looking up an idea, learning how to make it and setting up a website or displaying it at a craft show to sell. You must find a unique angle for your crafts if you want to stand out and sell more. There isn’t a craft that doesn’t…
Where to Market & Sell your Handmade Products
If you put all your eggs in one marketing or selling basket, your business can take a big hit if a platform changes its algorithm, a craft show is cancelled, or a retailer carrying your goods closes. You’ve likely heard of all the Etsy sellers who saw their sales drop in half overnight, due to…
How to Use Add-Ons to Sell More at a Craft Fair
It was 8 am in the morning and my husband and I were headed out to our cabin for the weekend. We hadn’t eaten breakfast yet but decided we’d make something once we got there. But we couldn’t wait that long for coffee. We pulled into the drive-through and had our two caffeinated drinks decided…
How to Make Less but Sell More at your Next Craft Show
Running a handmade business can become exhausting. Because you must make each product you sell, you really are earning all your money, as opposed to making money. What’s the difference? Earning Money When you put in time and you get paid for that time. If you spend an hour making a handbag, you get paid…
How To Survive a Busy Craft Show Season (without burning out)
Craft show seasons tend to be feast or famine. I either have multiple events on my calendar in one month, or none. And when there’s more than one craft show on your schedule, it can quickly feel overwhelming. This article shares tips to help you keep calm and craft-show-on when you have a lot on…
5 Photography Tips to Take Gorgeous Bag Photos
This week we have a guest post from the handmade bag expert, Javeriya Sid from Sew Some Stuff and Road to Online Bagpreneur. She has amazing advice on her websites and is sharing some awesome tips for photographing your handmade bags today. But the tips also apply to any type of product photography so be…
How to Sell Handmade on Facebook (without selling)
This week’s article is written by Jackie Muscat, who is a Facebook coach and kids’ mural artist. I’m so excited for her to share her expertise on a subject we could all use a little help in 😉 Learn more about Jackie and her free Facebook group at the end of this article. Facebook announced…
Product Descriptions that Sell: 3 Answers you Must Know
In the first part of “Product Descriptions that Sell,” I explained the 2 main reasons people buy. If your products and their descriptions don’t appeal to at least one of those two reasons, you’re going to have a hard time making sales. Head over and read that article first if you haven’t already. And download…
Product Descriptions that Sell: The 2 Reasons People Buy
Welcome to the Product Descriptions that Sell series! Please sign up for my newsletter if you would like instant access to the free printable worksheets that go with these articles and include a fill-in-the-blank template you can use: Product descriptions tend to be overlooked by many makers. They have a ton of handmade products to…