July 25, 2016

How to Display & Sell Customized Products at a Craft Show

Customized or personalized products are one of the benefits of selling handmade. It doesn’t work for everyone but selling products that shoppers can put their own touch on is something that’s hard to come by with big companies.

 

If you sell customized products that take longer than a few seconds to customize, you may be wondering how you’d ever make it work at a craft fair. Not to worry! I’m here to help.

 

Below are several ideas to get your wheels turning and decide if you can make craft fairs work for you.

 

How do you create an attractive display & sell products at a craft show when they're customized after purchase. I'll show you exactly how in this article.

 

1) ACCEPT CUSTOMIZED ORDERS BEFORE THE EVENT

An important aspect of craft fairs is to let your existing customers and fans know to come visit you. During your promotion of the event, let your fans know, and even the event organizer, that you’ll be accepting customized orders from ___date to ___ date. The organizer of the craft fair may help spread the word by mentioning your pre-event order opening on their social media pages.

 

The days before a craft fair are hectic enough so be sure you set a time limit otherwise you may end up with orders you can’t fill. Placing their orders now and picking them up at the event allows them to save on shipping, check out more of your work as well as some other local vendors.

 

If you wanted to ramp pre-orders up a little more, offer a slight discount to those who order within your time frame and pick up at the craft fair.

 

Tips to cover your butt:

  • Take payment for the orders as they’re placed – you don’t want to make a bunch of customized product and not have people show up to claim or pay. Take the orders as an online order and allow them to choose a free shipping option and make a note in the order that they would like to pick it up at the craft fair.
  • Create a policy for those who don’t show up – in case someone places an order and then forgets to show up and claim it, have a policy in place. You may want to state that they will be charged shipping and receive the product via mail if it’s not picked up before the event is over. Or you could allow them to pick the item up from you if you don’t mind customers coming to your home.
  • Send out a reminder email – keep each pre-order customer’s email in a folder so you can send a group message out a day or two before the event, reminding them of the dates/times/location and to show up.
  • Create a pickup system – you don’t want to be neglecting new customers and shoppers at the event so be sure you keep your pre-orders organized. Collect important information during orders, such as first and last name, so you can package, label and organize them so they’re easy to find and don’t get mixed up during pick up.

 

2) ACCEPT A LIMITED AMOUNT OF CUSTOMIZED ORDERS TO BE MADE & READY AT THE EVENT

Another great way to create some hype around the event is to offer customized, made-on-the-spot orders at the event…but only for a limited time. Perhaps custom orders could be:

  • For the first 10 orders of the day – this will give you the most control over how many you accept
  • Between certain hours – for example between 10am – 11am you’ll accept custom orders that will be ready that day. This one could get tricky if there’s a mad dash of shoppers or a lull in traffic during your set hours.
  • For those who print off a coupon from your website – you would need a way to keep track so you have a good idea of how many people are thinking about claiming their on-the-spot custom order. If you’re getting lots, you can shut the offer down.

Tip to cover your butt: Be sure to add a small disclaimer that creation times may vary. If each item takes you 5 minutes to personalize and you’re accepting a maximum of 10 orders, you may want to state that depending on order volume, completion times may take anywhere from 5 – 50 minutes.

 

Customizing your products at the event can help create some interest among the shoppers. An artist in action always draws attention as people want to see what you’re making and how you make it.

 

3) ACCEPT CUSTOMIZED ORDERS TO BE PICKED UP LATER

If you have a helper or your products are quick to personalize, you may be able to whip up custom orders while people shop. If not, you could offer later in the day, or next day pick up if it’s near the beginning or middle of the event. It’s an option that won’t work for everyone but if a shopper is planning to come back tomorrow or lives close by, they may not mind coming to visit you hours later to pick up their customized product.

 

Tip to cover your butt:

  • If the event is charging an entrance fee, be sure to check with the organizer before you offer this. You want to ensure they offer a stamp or ticket to people who want to come back to pick up so they’re not having to pay for entry twice.
  • Also be sure to get the numbers of customers who place an order and are making a trip back in case you fall behind and their product won’t be ready in time.

 

4) ACCEPT CUSTOMIZED ORDERS TO BE SHIPPED LATER

If you want to keep your customized sales up, you can allow shoppers to place their orders at the event and have them shipped. It’s a really good idea to cover shipping costs, as that’s one of the perks of shopping at craft fairs as opposed to online; no shipping charges. It can eat into your profits a bit but hopefully you get enough orders to make up for it.

 

Tip to cover your butt: Ensure that you take payments on the spot and make a clear ‘no refunds’ policy. As mentioned earlier, you don’t want to be making customized items that people change their minds on later and you can’t re-sell.

 

5) ACCEPT CUSTOMIZED ORDERS ON AN ORDER-TO-ORDER BASIS

You can’t predict how many orders you’ll get or how busy the event will be. If you don’t want to commit to one or the other (made on the spot or shipped out after) or putting a specific amount you’ll accept, announce that you’ll be offering on-the-spot customized products on an order-to-order basis. If it’s busy, have customers fill out a shipping form. If it’s slow, take on more made-on-the-spot orders.

 

6) OFFER NON-CUSTOMIZED ITEMS

Although your business may operate entirely around customized products, I would encourage you to brainstorm some other products you can offer that fit with your brand but don’t require your customization.

 

If you’re a little stuck on what to offer, download the free chapter: MAKING PRODUCTS THAT PROFIT found on this page. It’s important to give your shoppers different price points to shop from so they not only see the value in your main meat-and-potatoes items, but they also buy more often, buy more with each purchase (instead of customers buying one item, they buy 2 or more) and you attract more new customers by giving them an entry level product to purchase.

 

You could create an entirely new product line (without customization options) or you may offer customizable products as is (as long as the product looks good with or without customization). If a customer wants to add a personalized touched to the product, you can charge them an additional fee, otherwise they can wear or use the product as is.

 

HOW TO DISPLAY

For information on how to display your customized products at a craft show, examples, creating zones and step-by-step instructions, please download MAKE MORE MONEY AT CRAFT FAIRS – CREATING A POWERFUL DISPLAY, which includes a section titled: Displays for Customized Products 

 

Learn more about what’s inside the download here

      

 





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