When I bring my husband to Farmers’ Markets or craft shows that will have food vendors, I know we better have full wallets. Just the other day we made a quick trip to our local Farmers’ Market for 2 things and 2 things only. Just as we were about to head out, a question came from behind a table selling salsa and we immediately stopped and headed over.
Although we weren’t in the market for salsa, we ended up buying some anyways. So what was that question you ask?
Would you like to try some of my salsa?
(Food is a little easier to apply “would you like to try _______” to than something like jewelry, however you can still find an appropriate question, regardless of what you sell, to get shoppers to stop in their tracks and head over. Keep reading for some tips!)
If we weren’t big salsa eaters, we would have politely declined and kept walking. However, my husband loves chips and salsa as a snack so he gave it a try. It was of course delicious and we walked away with a jar, regardless of the fact that we have 2 full jars at home.
She didn’t even have any “spicy” jars left, which is my husband’s favorite. She had sold the majority of her stock and only had 3 lonely jars of mild salsa left sitting on her table….and she still made a customer out of us!
While he was taste testing, she didn’t get overly salesy, she just told us a bit about the ingredients she uses and how she makes it. We could have easily said “it’s really good but we don’t need any salsa today”, however after tasting the difference between hers and our store bought brand at home and making a bit of a personal connection with her, we were sold. We’d much rather support her than Tostitos 😉
Why does this question work so well at turning passerby’s into customers? A few reasons:
Who turns down free stuff?
The first step to getting a sale at a craft show is getting them to stop at your table. If you don’t have free food to offer, think of another question you can ask that will pique their interest. Can you give away something small like a pin or bookmark?
Maybe you can show them something interesting like how one of your products is made, or even how it works.
If you can’t give an item away to each customer, consider holding a draw for 1 larger prize and ask shoppers if they’d like to stop and enter their name.
Once they’re at your table, take a second to tell them about the product they’ll be winning or what it is you’re selling.
* The prize should be something unique that won’t have people entering the draw instead of purchasing. Think outside the box.
*It also should be something people want to win. Not many people will be lining up to win a $5 item from last season. Make it worth their while.
*Share the odds. I’ve been handed ballots to enter a big grand prize from a lot of stores I shop at. I almost never end up entering. You know why? I figure the odds of me winning are extremely low. I’m gonna sign up for a newsletter I don’t want to be on just for a minuscule chance of winning. If the giveaway is just for craft fair shoppers, they probably have really good odds (unless the event goes on for days and you’ve signed up thousands of people). Let shoppers know they have about a 1 in ___ chance of winning at the moment (if that number is good).
It’s an easy question to ask.
It doesn’t take a whole lot of courage to ask the question and if people aren’t interested, they’ll just keep walking. The first few that turn you down may be a bit harder pill to swallow but it will get easier as the day
goes on. The majority of people are not going to turn down the chance to try something for free, get something for free or gain some knowledge.
Once people try it, they’re more likely to buy it.
This is the whole reason large companies are willing to send out free samples. Once you get the product into the consumer’s hands, they have more confidence in their purchasing decisions. Homemade and handmade products have qualities you just can’t beat when comparing them to mass produced.
When you can show people the difference and they experience it firsthand, it encourages them to purchase because you’ve lowered the risk of them buying something they’re not going to like.
If you want to learn how to create a craft show or farmers’ market display that sells more, sign up for my FREE 5 Day challenge. It’s fun, it’s popular and it’s got worksheets…what could be better? 😉
The feedback has been amazing and I’ve loved receiving all the emails from people telling me I’ve given them a lot to think about. You can read a bit more about the free challenge here or sign up below!
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