When I bring my husband to Farmers’ Markets or craft shows that will have food vendors, I know we better have full wallets. Just the other day we made a quick trip to our local Farmers’ Market for 2 things and 2 things only. Just as we were about to head out, a question came from behind a table selling salsa and we immediately stopped and headed over.
Although we weren’t in the market for salsa, we ended up buying some anyway. So what was that question you ask?…..
Would you like to try some of my salsa?
Food is a little easier to apply “would you like to try _______” to than something like jewelry, however you can still find an appropriate question, regardless of what you sell, to get shoppers to stop in their tracks and head over.
Keep reading for tips to apply a shopper-stopping question to any product!
And if you’re wondering which products are hot sellers at craft shows, check out:
If we weren’t big salsa eaters, we would have politely declined and kept walking. However, my husband loves chips and salsa as a snack so he gave it a try. It was, of course, delicious and we walked away with a jar, regardless of the fact that we have 2 full jars at home.
She didn’t even have any “spicy” salsas left, which is my husband’s favorite. She had sold the majority of her stock and only had 3 lonely jars of mild salsa left sitting on her table….and she still made a customer out of us!
While he was taste testing, she didn’t get overly salesy, she just told us a bit about the ingredients and how she makes it.
We could have easily said “it’s really good but we don’t need any salsa today”, however after tasting the difference between hers and our store-bought brand at home and making a bit of a personal connection with her, we were sold. We’d much rather support her than Tostitos 😉
Why does this question work so well at turning shoppers passing by into customers? A few reasons:
1 – Who turns down free stuff?
The first step to getting a sale at a craft show is getting them to stop at your table.
If you don’t have free food to offer, think of another question you can ask that will pique their interest.
Can you give away something small like a pin or bookmark?
If the event allows it, you could even offer a small food or beverage item.
- Would you like some chai tea to sip on while looking at my photos from India?
If you can’t give an item away to each customer, consider holding a draw for 1 larger prize and ask shoppers if they’d like to stop and enter their name.
Once they’re at your table, take a second to tell them about the product they’ll be winning or what it is you’re selling.
- The prize should be something unique that won’t have people entering the draw instead of purchasing. Think outside the box.
- It should be something people want to win. Not many people will be lining up to win a $5 item from last season. Make it worth their while.
- Share the odds. I’ve been handed ballots to enter a big grand prize from a lot of stores but almost never end up entering. You know why? I figure the odds of me winning are extremely low. I’m not going to sign up for a newsletter I don’t want to be on for a minuscule chance of winning. If the giveaway is just for craft fair shoppers, they probably have really good odds (unless the event goes on for days and you’ve signed up thousands of people). Let shoppers know they have about a 1 in ___ chance of winning at the moment (if that number is good).
If it’s not a fit for you to give an item away, what type of knowledge can you share for free?
Maybe you can show them something interesting like how one of your products is made, or even how it works.
- Would you like to see the difference between single and triple plated jewelry?
- Feel the difference between my cashmere scarves and acrylic scarves…there’s a sample right there.
- Have you tried charcoal soap before?
Most shoppers don’t want to be rude and will take a minute to stop and listen.
Don’t take advantage of this though; pick up on their cues and take pauses so the shopper has a chance to say “no thank you” or keep moving if they want to.
I once had a vendor selling Norwex cloths stand in my path so I had to stop and continued talking my ear off, not giving me a chance to say “no thanks” or “sounds good, I’ll look around”. Her pushy tactics ended up annoying me so much that I didn’t buy…even though it was the first time I had heard of the product and did, in fact, find it interesting.
2 – It’s an easy question to ask
It doesn’t take a whole lot of courage to ask the question and if people aren’t interested, they’ll just keep walking. The first few that turn you down may be a bit harder pill to swallow but it will get easier as the day goes on. The majority of people are not going to turn down the chance to try something for free, get something for free or gain some knowledge.
If offering a sample isn’t a fit for your business, brainstorm questions that are quick and easy to ask, and feel natural.
“Can I put you in a new hat and scarf today?” is not a natural question to ask and feels extremely salesy.
“Have you purchased organic wool products before?” could be a better fit and get shoppers interested.
3 – Once people try, they’re more likely to buy
This is the whole reason large companies are willing to send out free samples. Once you get the product into consumers’ hands, they have more confidence in their purchasing decisions.
Homemade and handmade products have qualities you just can’t beat when comparing to mass-produced.
When you can show people the difference and they experience it firsthand, it encourages them to purchase because you’ve lowered the risk of them buying something they’re not going to like.
If asking a question simply isn’t a fit for your product, don’t force it.
It will feel unnatural for you and the customer and have the opposite effect and push shoppers away.
Instead, you could try one of the tips in this article:
And always be sure you’re following local laws:
If you want to learn how to create a craft show or farmers’ market display that sells more, sign up for my FREE 5 Day Challenge. It’s fun, it’s popular and it’s got worksheets…what could be better? 😉
The feedback has been amazing and I’ve loved receiving all the emails from people telling me I’ve given them a lot to think about. You can read a bit more about the free challenge here or sign up below!