If you plan to use craft shows as a sales channel for your business, you don’t want to make a bad impression on organizers who decide whether or not you’ll be accepted as a vendor. These are common mistakes vendors make that can annoy craft show organizers and have them second-guessing if they want you…
I went down a bit of a rabbit hole the other day, researching a local craft show. That led me to read its reviews on Yelp. Then I started reading reviews for other craft shows in my city. And then I moved on to big craft shows outside of my city. I ended up scanning…
You’ll never attract every shopper at a craft show. And attempting to can do more harm than good. As Marie Forleo says: If you’re talking to everybody, you’re talking to nobody. You need to define your target market and focus on building a business and products for them. However, a few mistakes can repel even your…
If you sell at enough craft shows, markets, and events, you’ll eventually run into shoppers who think your prices are too high. They’ll tell you they could make it themselves, get someone to make it cheaper, or find the item at the mall for less. Yet they still want the item and are asking for…
There are many different pricing formulas out there and different ways to get to a retail price. Some are better than others (I personally find my method gives me the most accurate pricing…you can check that out here). Even with all the different ways to price, many people email me or leave a comment fretting…
When I first started selling at craft shows, I was in a tiny apartment. I didn’t have much room to store display fixtures and I didn’t have power tools to cut pieces of wood. I also didn’t have any way to cary big and heavy pieces of wood home. So to me, this DIY is…
When running a handmade business, you may have a variety of products and a wide range of prices. Simply dividing overhead expenses evenly among the products you make in a month, or the number of products you sell, can make some items overpriced. Here’s how to take your overhead costs and distribute them among your…
If you’re starting a business to sell handmade scrunchies, it’s important to price them right. Not only do you need to ensure they’re a price your target market is willing to pay, but you also must profit from your sales…or you don’t have a business. I’m not a fan of the popular pricing strategy: Production…
Although you can create a wide range of scrunchie options and make sales, creating scrunchie collections will: Boost sales Increase the perceived value of your scrunchies Increase your units per transaction Streamline your production and increase your profits Make your business appear more professional and potentially attract wholesale orders Collections will help tell a story,…
Each year I create a list of crafts you can make and sell that are seeing an increase in consumer demand (you can check that out here). I also look over the previous year’s trend list and see if those trends are still growing, are plateauing or declining in popularity. To create these lists, I…