There are several different types of events and some are better suited to certain products than others. There aren’t specific rules (aside from laws and permits) when it comes to the organization of an event, so themes, vendors, setups and prices can vary drastically. JURIED VS. NON-JURIED There are two ways organizers select vendors…
You don’t have a lot of time with each shopper. And many won’t even give you enough of their time to say much more than a “hello”. So every word counts. If you can say something that grabs a shoppers’ attention as they’re walking by, or as soon as they enter your booth, they’ll…
When someone is at your craft show table or in your Etsy shop, you want to make it as easy as possible for them to buy. You may think letting your creativity go wild and offering an abundance of options makes it easier for shoppers to find something to buy. But it can actually have…
When you’re selling at a craft show, it’s important to optimize sales. Selling two items to each customer is better than selling one item to each customer. Even if a customer only buys one item at the event, the right strategy can encourage them to buy another item from you after the event and become…
Craft shows require so much time and money to prepare for. Walking away having only made one sale, or no sales, is deflating (and frustrating). Sometimes it’s just the way the cookie crumbles. Even experienced vendors who typically generate hundreds of dollars at a craft show can have zero-sale events for reasons out of their…
It’s best to spend conservatively when preparing for your first craft show. You may love or hate selling at markets and events. You also don’t know how shoppers will respond to your products. Some sell better at craft shows than others. However, you still want to make a good first impression and optimize sales. Here…
It’s important to realize that a craft show display is never “done”. With each craft show, you’ll likely want to tweak something based on: the type of craft show you’re attending new products changes to your brand what your target market is looking for (e.g. back-to-school products in September vs. stocking stuffers in Nov/Dec) But…
Before spending time and/or money buying or creating fixtures for your craft fair table or booth, keep these 5 things in mind. 1) Shopability There are some really cute and clever ways to display items but if they’re items that shoppers are going to want to pick up and touch, make that step easy…
A common mistake craft show vendors make is trying to use every square inch of their space. In an attempt to optimize sales, they fit as much product on their table as possible. But doing so can have the opposite effect and actually harm sales (and your brand). What is negative space? Negative space…
A common mistake craft show vendors make is treating their space like a stock room and trying to fit in as much as possible. This approach can end up lowering the perceived value of your products and attracting the wrong type of shopper. Imagine a few types of clothing stores: Low Price In a thrift…