Before you can make a sale, you must first catch a shopper’s attention. If a shopper doesn’t notice your craft show booth or Etsy listing, or they do but aren’t drawn to it, you won’t have an opportunity to sell. You can’t build a display or create a listing that appeals to everyone. So you…
Not all of these points are red flags telling you not to sell at a particular craft show. However, they may be signs to proceed with caution. Craft shows can be labor intensive and come with several expenses. So you want to be sure a craft show is the right fit for you and your…
When I started selling at craft shows, I would count my money at the end of the event, compare that total to my booth fee, and if I made more money than my booth fee, I considered the event a success. But there are so many other costs to doing craft shows. Many vendors don’t…
For a blog that’s all about selling at craft shows, this article may seem out of place. But too many people sign up for craft shows, full of hope, and walk away with their dreams crushed, vowing never to sell at another craft show. I don’t want you to lose money at craft shows, or…
One of my most popular articles details the types of products that sell best at craft shows; you can read that here: What Sells Best at a Craft Show? This article explores the other side: Types of products that don’t tend to sell well, or that can actually harm the sales of best-selling products. I’ve created…
Chances are, you’ve seen backdrop frames made from PVC of copper pipes and connector pieces. I wanted to play around with this structure to see if there were different ways it could be used, aside from a backdrop. I created a tabletop version of the PVC frame and below are a few ways it can…
Unless you’re selling at a very small craft show, you’ll never get 100% of shoppers to stop at your table. Your products are not for everyone, nor should they be. However, some craft show vendors do a great job of grabbing the attention of more shoppers and drawing them in (giving them more opportunities to…
Imagine walking into a store and a sales associate stays within two feet of you the entire time. Most people prefer space while they shop. It takes the pressure off and lets them be with their thoughts as they consider a purchase. But most craft show booths don’t allow for space. You may have as…
When I was making Christmas dinner for the first time, I had a lot of questions for my mom. I asked how much poultry seasoning she puts in the dressing and she said: “I don’t know…until it smells like dressing”. It’s an odd way to determine how much seasoning to use, but it works. If…
Repetition is important in all aspects of your business. It creates consistency and familiarity your customers can rely on. Repetition is equally important in visual design and should be used in your craft show display. Imagine a living room with white walls and grey furniture. If you place one red pillow on the couch, it…