There are many directions you can go in with your craft show display. And there really isn’t a right or wrong way to display your products; different techniques work for different businesses. What’s most important is that your display helps you make sales. If your display doesn’t: >> grab shoppers’ attention and get them to…
There are craft show tables that simply display products, and there are those that go above and beyond. They create a full experience for shoppers. As a shopper, you feel like you’re shopping with a legit business; you’re not just browsing a crafter’s creations. Everything feels polished and thoughtful. I think of these craft show…
When I sold at my first craft fair, I didn’t put much thought into my stock. If I thought someone might buy it, I made it. >> I didn’t consider if the fabrics I chose would look good next to each other or help tell a story. >> I didn’t choose which products to make…
With more than a decade of setting up, shopping, and reviewing craft show displays, I’ve learned from many mistakes. The biggest mistake I see vendors make with their craft show display is: Displaying everything they make. Your craft show display should not be treated as a stock room. A craft show display should tell…
Most people who visit a craft show are browsers. They don’t have a need for a specific product, they don’t have anything in mind they’re looking for, they’re simply there to check things out. Browsers can be turned into buyers, but it requires a little more effort. Shoppers are in the…
If you have a craft show quickly approaching, you need display tricks that are quick and easy to implement now. So I’m sharing a few of the most impactful display tricks I learned through my visual design & communication education. These are also the top techniques I applied when working as a Visual Merchandiser for…
If you want a craft show display that stands out, you must strategically use color. Color is what catches the eye, evokes an emotion within seconds, can help tell a story, and much more. Using color effectively so your craft show display catches shoppers’ eyes is fairly easy, but it does take some thought. Here are…
These craft fair display tips are based on some of the most common mistakes vendors make. No matter how much time you have before your next craft show, there are small changes you can make that will have a big impact. If you’re getting ready for your first event, don’t stress yourself trying…
We’ve all been browsing before. We didn’t have anything in mind to buy but tagged along with friends to the mall, or popped into a store that looked interesting, or decided to check out a craft show. Think about the last time you were in a shopping setting and were just browsing but ended…
There’s an image on Pinterest that catches my eye every time I see it. I’ve probably seen it close to a hundred times. It’s a picture of a craft show table displaying greeting cards. The photo only captures a corner of the table, but you can tell it’s a clean, cohesive display. Today…