A Year’s Worth Newsletter Ideas for your Handmade Business

This is a bonus section for my ebook How To Start, Send & Grow A Successful Newsletter. It shares general topics for a newsletter based on the month and common interests that are tied to products.

There are enough ideas on this list to fill an entire year’s newsletter schedule.

Not every idea will apply to your business, but you also won’t be sending a newsletter every day.

You already know you can send an email sharing your latest product or announcing a sale. These are non-promotional newsletter ideas that keep your readers’ interests in mind and will encourage them to stay on your list and open your emails.

BEFORE YOU GET STARTED

If you haven’t read How To Start, Send & Grow A Successful Newsletter, some of these ideas may have you wondering: What does BBQ season have to do with selling accessories?

The full ebook covers why emails like this (i.e. ones that aren’t blatantly pushing your product) are so important when it comes to building a newsletter with an engaged audience. I also share exactly how you can work a promotional message in with a tip about BBQ season, so your subscribers are entertained while you get an opportunity to sell your product.

Other points to consider when email marketing, and ones that are fully explained in the ebook:

• Email marketing laws
• Making money with email marketing
• More ideas on what to send to your subscribers
• Creating an impactful schedule
• How to grow your newsletter list
• How to compose a powerful email
• Setting up automated emails (a lifesaver!)
• Getting your newsletter stats up (just because you send a newsletter does not mean subscribers will open, click or stay subscribed)

General email topics by month

This is not an all-inclusive list but rather some of the common themes and events for each month. Consider how a theme can apply to what you sell. For example, in January, the theme of “organization” may be applied for the following types of products:

• Accessories – a newsletter sharing tips on how to organize a closet to make room for the new accessories (i.e. trendy ones you sell).
• Bath & Body – share tips to help subscribers make room for fresh new bath & body products; how to know when a product is expired, what to toss and what to save, how to properly store perishable skincare products, etc.
• Children’s – organizing a toy room, child’s closet, schedule, lunches, etc. It all depends on what you sell; if you sell toys, share how to tidy, donate, clean and organize toys to make room for your new products.
• Wedding – how to organize a wedding guest list and send invitations (which you happen to sell)

JANUARY

• Goal Setting
• New Year Trends
• New Year’s Resolutions
• Organization
• Saving Money
• The Golden Globes
• Working Out / Eating Healthy

FEBRUARY

• Grammy Awards
• Super Bowl
• The Oscars
• Valentine’s Day

MARCH / APRIL / MAY (General Spring Themes)

• Flowers
• Gardening
• Prom
• Spring cleaning

MARCH

• First day of spring
• Mardi Gras
• Spring break
• St. Patrick’s Day

APRIL

• April Fools’ Day
• April Showers
• Earth Day
• Easter
• Tulips

MAY

• Cinco de Mayo
• Kentucky Derby
• Mother’s Day

JUNE / JULY / AUGUST (General Summer Themes)

• BBQ
• Beaches / Pool Parties
• Farmers’ Markets
• Food Trucks
• Heat / Staying Cool
• Outdoor Activities
• Summer
• Sun Protection
• Vacations
• Weddings

JUNE

• Father’s Day
• First day of Summer
• Graduation
• Summer Solstice

JULY

• Canada Day
• Independence Day
• Shark Week

AUGUST

• Back to School Shopping
• End of summer

SEPTEMBER

• Back to School
• First day of Fall
• Football Season
• Labor Day

OCTOBER

• Canadian Thanksgiving
• Halloween
• Pumpkin (flavors, carving, etc.)

NOVEMBER

• American Thanksgiving
• Black Friday
• Movember

DECEMBER

• Baking
• Christmas
• First day of Winter
• Gift Giving
• Holiday Parties
• New Year’s Eve
• Winter Solstice

You may also want to look into the different types of “Awareness” months that occur throughout the year, as well as fun and trivial days that may be a fit for your brand and products.

Different themes, holidays, trivial days, etc. can help promote your products, inspire product ideas or prompt a sale. For example, National Ice Cream Day may inspire ice cream colored products, ice cream-scented bath & body products, ice cream-themed jewelry or art, etc.

This website has several https://www.timeanddate.com/holidays/fun/

For example:

• JANUARY: Puzzle Day
• FEBRUARY: Send a Card to a Friend Day
• MARCH: Dentist’s Day
• APRIL: Wear Pajamas to Work Day
• MAY: Clean Up Your Room Day
• JUNE: Hug Your Cat Day
• JULY: International Plastic Bag Free Day
• AUGUST: Dog Appreciation Day
• SEPTEMBER: Read a Book Day
• OCTOBER: Handbag Day
• NOVEMBER: Men Make Dinner Day
• DECEMBER: Make a Gift Day

Choose to focus on any that are a fit for your brand and products and ignore any that don’t make sense for them.

For example, International Plastic Bag Free Day would be a great reason for an environmentally friendly brand to send an email sharing tips to cut back on plastic bags; one way being to buy a reusable bag (which they sell).

TOPICS OF INTEREST

As I explain in How to Start Send & Grow a Successful Newsletter, your newsletter should appeal to an interest of your customers and not an interest in a product.

Not many people are so fascinated by a product that they want to read about it every week or month. If you appeal to an interest that’s related to your product, you’ll find an endless supply of newsletter content ideas.

For example:

• A customer of jewelry probably has an interest in fashion and how to look fashionable

• A customer of art probably has an interest in home décor and how to decorate their home to express their style

• A customer of children’s products probably has an interest in parenting topics and family activities

The lists below are broken down by common interests. Under each interest, I’ve also listed ideas by month. Not every idea is exclusive to the month, so you can shuffle them around to fill in your newsletter schedule.

Get creative and think about how the ideas listed below can work for your business and the products you sell.

For example, if you sell handbags, you may look under FASHION and find the idea: “trends that are over”. Depending on the product you sell, you may come up with:

• Clutch trends you should clear out of your closet (if you sell clutches)

• Purse colors we’re moving on from this year (if your bags focus on colors)

• This bag is updating the classic briefcase (if you sell men’s bags)

Then you’d compose an email sharing a trend that’s on its way out, an upcoming trend that’s replacing it, and work a promotional message in. For example, if you sell men’s bags, you may send the following email:

SUBJECT LINE: This bag is updating the classic briefcase

The classic briefcase hasn’t changed much over the years. Briefcases tend to be made out of leather, offered in neutral colors and come with a long strap and short handle.

But a new trend is taking over and that’s the backpack briefcase. 

It keeps the classic look but adds backpack straps, making it more ergonomic (bye-bye shoulder pain) and perfect for the workingman who walks or bikes to work.

You can check out a few styles of the backpack briefcase here (link to your product listing)

Image of your backpack briefcase

You can see why an email like this is much more interesting to a reader than an email with the subject line: “New product listed in my shop”. It puts the reader first by teaching them about a new trend, and then links to a product they can shop.

It’s important to work in your promotional message in an organic and authentic way. For example, don’t say red earrings are trending because you made a pair of red earrings. Or, if you’re sending an email sharing gift ideas for Father’s Day, don’t make every item on the list one of your products. Share a helpful list and suggest one or two of your items that could work as a gift.

Think about how you can truly add value for your subscribers through an email and then mention how your products, brand or business align.

This is the method you’ll use with each of the ideas listed here. First think about how you can entertain, educate, or help your readers. Then work a promotional message in and link to a product.

The ideas in this list may also spark product ideas or promotions. For example, if you want to send an email with tips for being more earth-friendly on Earth Day, you may create an Earth Day-themed product to promote with the tips. Or you may decide to donate a portion of sales to an earth-friendly cause on Earth Day and mention that in your email.

Remember: not every email needs to sell. It’s okay to simply send an informational email once and a while that doesn’t promote your products. A link to your online shop should be included with each email so there’s still a chance they’ll shop your products, even if you don’t mention them.

Find the interest that relates to your products below. Be sure to check out the ideas under all interests, as they may spark ideas for you.

 

FASHION

Fashion-related topics may be a fit for businesses selling items such as clothing, bags, jewelry, scarves, hats and other accessories.

JANUARY

• Upcoming year’s hottest trends (colors, prints, fabrics, styles, etc.)

• Trends that are over (and what to replace them with; mention a trending product you sell)

• Refreshing your wardrobe on a budget

• Hottest looks to copy from the Golden Globes (how to get the look using one of your pieces)

FEBRUARY

• High-low fashion: what to splurge on and when to save (link to one of your products in an example)

• Hot looks for Valentine’s Day

• How to wear the color of the year (incorporating one of your pieces)

• My favorite looks from the Grammy Awards/The Oscars (and your pieces that help achieve the look)

MARCH

• Spring cleaning your closet (what to clean out and what to add)

• Best ways to organize your accessories

• Tips for dressing on casual Fridays (mention pieces of yours they can work in)

• Floral prints/patterns/designs you need in your wardrobe

• How to dress for St. Patrick’s Day while keeping it classy (promote your green colored products)

APRIL

• How to take your look from office to drinks

• Working new pieces into your wardrobe (share tips and use one of your products as an example to show how you’d work it in with a classic)

• The most annoying wardrobe malfunctions and how to avoid them

• Best looks/dresses/hair accessories/jewelry/etc. for prom

• My favorite Easter looks from casual to dressy

MAY

• Date night looks I love

• Quiz – what’s your personal style?

• How to tell if a piece will last a lifetime or just a season (point out the quality of your pieces)

• Mother’s Day tops/accessories/jewelry/etc. she’ll/you’ll love

• Hottest/trendiest/most stylish looks from the Kentucky Derby (mention products of yours like are a fit for the Derby)

JUNE

• 10 things to look for when buying _________- (jewelry, scarves, tops, etc.)

• Beach/pool party fashion

• Wedding fashion trends (mention any of your products that fit in)

• Father’s Day clothing/accessories he’ll/you’ll love

• What to wear on graduation day

JULY

• Shopping secrets from stylists

• Easy looks for a road trip (mention any of your pieces that are great for travelling)

• The hottest trends in bridesmaid dresses (mention any products that work with them)

• My favorite red & white Canada Day-themed looks (link to any red and white products you sell)

• How to celebrate Independence Day in style

AUGUST

• The key to mixing new pieces with vintage trends

• Staying cool while looking stylish (promote lightweight accessories)

• The art of layering; go from air-conditioned offices to hot patios

• Hot items to grab when back-to-school shopping

SEPTEMBER

• Back to school looks (base it on the age of your ideal customer/who will be wearing your accessories)

• Looking stylish when you’re short on time

• How to dress up denim

• Looking stylish and staying warm at football games (incorporating a piece of yours)

• White is out after Labor Day – here’s what to wear instead

OCTOBER

• How to make runway looks more wearable

• Top trends for fall

• How to accessorize when you’re bundled up

NOVEMBER

• My favorite holiday looks

• Would you wear these fashion trends?

• Keys to pulling off winter whites

• Best items to shop for on Black Friday (mention a sale you may be running)

DECEMBER

• Casual to dressy Christmas party looks

• Making holiday pieces work…after the holidays (how to get more wear out of your holiday accessories)

• Purging your closet to make room for new trends in the new year

• Hottest looks for New Year’s Eve parties

 

BEAUTY

Beauty related topics may be a fit for businesses selling bath & body products such as makeup, hair care, skin care, nail care, or bath products.

*Always follow cosmetic laws and don’t make any claims about your products that would classify them as a drug.

JANUARY

• Beauty trends for the new year (and how your products incorporate them)

• Great skin is always in (how your soap/lotion/exfoliator/etc. helps create a good foundation for makeup)

• Reviving your look after the busy holidays

• Spa days on a budget (at-home facials, soaks, pedicures, manicures, body treatments, etc.)

• Give your skin/hair/nails a makeover for the new year (steps for a care routine; working your product into one of the steps)

• How to detox your skin/hair/nails/etc. detox (to give your skin/hair/nails a break from all the holiday makeup, styling, etc.)

FEBRUARY

• Valentine’s Day gift guide for him and/or her

• Caring for skin/hair/nails during the cold, dry winter (mention any products of yours that help and how they do)

• Recipes for skin/hair masks (or hand/feet soaks) you can make at home (or ones you can buy if you prefer to skip the work; link to your products)

• The easiest way to clean your makeup brushes and sponges

• Products to bring on a tropical vacation to keep your skin glowing

• The most talked about hairstyles/looks from the Grammys/Oscars (and how to use one of your products to help achieve a look)

MARCH

• Getting skin ready for shorts and tank tops (mention one of your products that helps)

• The newest treatments in skin care…would you try them? (mention any products that align with new treatments or classic skincare treatments and products they can always stick with)

• Makeup trends for spring and the hottest ________ (lip color, eye shadow color, application technique, etc.)

• Spring cleaning your cosmetic cabinet; what to toss (which products expire and should be replaced)

• Skin/hair/nail prep for prom (mention products of yours they can work in)

APRIL

• How to properly dispose of expired cosmetics (Earth Day)

• How to choose environmentally friendly makeup/hair products/bath & body products for Earth Day

• Keeping your hairstyle/makeup intact during April showers

• Makeup/hairstyles perfect for Easter dinner (mention products of yours that help them achieve a look)

• Hot products you should ask the Easter bunny to put in your basket

• Indulge in these products instead of chocolate this Easter

• How to create the ultimate spa day at home

MAY

• Pamper your mom with these products on Mother’s Day

• Beauty ingredients straight from your garden (mention products of yours that use natural ingredients that might be grown in a backyard)

• Going lighter for summer? How to care for your hair after highlights

• The top 10 spring beauty problems and how to fix them

• Quick refresh tips when you’re heading from work to dinner/drinks

• Flower/vegetable-infused beauty products and their benefits

JUNE

• BBQ season: foods that can (positively and/or negatively) affect your skin/hair/nails

• Beach essentials: hair care/skin care products you need in your beach bag

• How I organize my cosmetics/hair products/etc. for a road trip (include must-have beauty products you sell)

• Skin/hair/nail care products your dad needs this Father’s Day

• Keeping your hair/makeup/nails/ looking great on those long wedding days

JULY

• Fun hairstyles/makeup looks to try on Canada Day/Independence Day

• Avoiding the greasy skin feel in summer (mention any products of yours that help)

• How to get your skin camera-ready for wedding season

• Easy hairstyles/skin care for camping

• Waterproof your look (hair/makeup/skincare)

AUGUST

• How to keep your makeup from melting in the summer heat

• Use this trick to keep hairstyles looking fresh when it’s hot and humid

• My tricks/tips/tools for dealing with breakouts/split ends/chipped nails/etc.

• 10 skin/hair/nail care products that can be bad for your health

• Looking great with little effort (minimal makeup tips, quick hair/nail care tips, etc.)

SEPTEMBER

• The makeup/hair care/hairstyle/etc., trends you should try this fall

• The five-minute makeup/skin care/hairstyle routine I use for busy mornings (mention a product of yours that works in)

• Back to school basics of skin/hair/nail care (e.g. proper way to wash your face/towel dry or condition your hair, and the products to use)

• Everything you need to have a girls’ night in

• How to pack all your beauty essentials into your purse (organization tips)

OCTOBER

• Spooky Halloween looks you can create with makeup

• Fun hairstyles to try this Halloween (and products that help create the looks)

• Indulge in pumpkin spice without the calories (share bath & body products that are pumpkin spice scented)

• The 10-minute hair/makeup/nail care/etc. routine I swear by (mention products you use)

• Hair/makeup/skin/bath products that are worth the splurge

NOVEMBER

• Preparing your skin/hair/nails for winter

• Holiday looks that are trending now

• Makeup/hair tips to look your best in holiday photos

• How to get smooth, glowing skin…yes even in the winter

• Hairstyles that look great with a slouchy hat

• Products to care of your beard/moustache in Movember (or shaving tips for Movember and products to use)

DECEMBER

• Getting your skin holiday picture ready

• Skin/hair/nail prep for New Year’s Eve

• Looks for Christmas parties

• Top makeup/hairstyle looks I’m loving for New Year’s Eve

• De-stress after a trip to the mall with this spa routine (mention products that they can use)

• Skin/hair/nail products to put on your wish list this Christmas

 

HOME DÉCOR

Home décor-related topics may be a fit for businesses selling items such as art, photography, blankets, candles, pillows, stationery, wreaths, etc.

JANUARY

• Getting your home back in order after the hectic holidays

• Adding light & brightness to your home during the short days of winter (through the use of art, textiles, candles, etc. you sell)

• Paint color trends for the new year

• Decorating a small space – how small pieces can make a big impact

• De-clutter and get organized for the new year (how to make room for new home décor pieces)

FEBRUARY

• Home décor upgrades for under $20/$50/$100

• Adding a romantic vibe to any room

• Romantic candle/essential oil/wax melt/etc. scents for Valentine’s Day

• Decorating tips to get your space ready for a Super Bowl/Grammy/Oscars party

• Turning your bedroom into a retreat (using candles, décor, etc.)

MARCH

• Fresh home décor for spring

• Decorating with flowers (floral prints, floral arrangements, floral wreaths/centrepieces, floral scents, etc.)

• How to freshen the air in your home after spring cleaning (if you sell candles, air deodorizers)

• Housewarming gifts any homeowner would love

• De-clutter any room in 30 minutes or less with these tips (mention products that help tidy such as baskets, boxes or furniture pieces)

APRIL

• Before & after photos of my favorite spaces (show updates made to rooms using your products)

• Add a touch of Easter to any space (mention any Easter-themed products you’re selling)

• How to create the perfect Easter mantle (e.g. with a candle, vase, picture, etc.)

• Eco-friendly home décor products for Earth Day

• Home décor inspiration from around the world

MAY

• 5-minute makeover: how to use a few pieces for a quick room update

• How to create the perfect floral arrangement (if you sell vases or items that work with a floral arrangement)

• Bringing the smells of summer inside (using candles, wax melts, essential oils, etc. you sell)

• Unique Mother’s Day gifts for under $30/$50/$100

JUNE

• Adding style to an outdoor space

• Top 10 unique housewarming gifts

• Summer home décor trends

• Best man cave décor for Father’s Day

• Glamping – decorating your camping space to feel more like home (or cabin, lake house or camper)

JULY

• Breezy bedroom décor (mention items you sell that have a light and airy feel)

• Turning a shed into a backyard retreat

• 10 unique wedding gifts for the newlywed’s home

• Bring these pieces on vacation to make a hotel room/camper/tent feel like home (using blankets, candles, etc. you sell)

• Big style in small spaces – how to add wow to any size room or home

AUGUST

• How to create the perfect vignette on a mantle/dresser (incorporating one of your products)

• Get inspired for your next BBQ and wow guests with these home décor ideas

• Scents of summer – 10 odd candle/essential oil/wax melt scents you may actually love

• Turn your bathroom into a spa with these pieces

• Personalizing a rental – temporary updates that make a big impact (hanging a piece of your art or adding color to a space using accent pieces instead of paint)

SEPTEMBER

• Add a touch of fall to your home with these small changes (using one of your fall-themed products)

• Organize & refresh your kitchen for busy mornings

• Add a touch of fall’s color trend with these pieces

• Style quiz – what’s your decorating style and key pieces to shop from

• Classy décor for the football fanatic

OCTOBER

• Top 10 decorations for a Halloween party

• High-low decorating – when to splurge and when to save

• Fill your home with Thanksgiving scents (without all the baking and cooking)

• Nature-inspired decorating (bringing the colors and looks of fall indoors)

NOVEMBER

• Add cozy & warmth to a space (e.g. with warm blankets, pillows, art, candles, etc.)

• Winter white style trend (e.g. share white home décor pieces you and other businesses sell)

• How to decorate your home for Thanksgiving

• Spruce up your guest room and get ready for guests

• How to create perfect lighting in a room for short winter days (mention other ways to brighten a room with art, colorful blankets/pillows, etc.)

DECEMBER

• Creating a sanctuary during the busy holidays

• Holiday party décor ideas (mention a product of yours that would work)

• Making your home feel festive with little effort

• How to decorate a Christmas tree like a pro (or decorate a room for Christmas, mentioning one of your products that would work)

• De-clutter for the holidays (what to remove and what to add)

• Unique gift giving ideas for the holidays

 

FOOD

Food/diet-related topics may be a fit for businesses selling products such as kitchen or dining items, party food, spices, drink mixes, cakes, recipe books, or even party supplies.

JANUARY

• Sticking to your New Year’s goals (e.g. eating healthy)

• Top five products to cut out this year for a healthier life

• Detox drink recipes (to pour into the glassware pieces you sell or to serve at a party, they’ll be using your party décor products)

• Budget-friendly meals

• How plate size can affect how much you eat (promote dishes you sell)

• Bite-sized desserts to indulge without the guilt

FEBRUARY

• Recipes for Super Bowl snacks (promote food you sell or the dishes the food can be served in)

• Cooking with love – recipes for Valentine’s Day

• My favorite guilt-free sweet treats for Valentine’s Day

• Setting a romantic table for Valentine’s Day (using some of your dining products)

• Sugar-free Valentine’s Day desserts

MARCH

• Preserving food to last longer (tips, products)

• Dessert-like cocktails

• Foods that boost your mood

• Odd ingredients that are actually really good (e.g. lavender in drinks)

• Adding green to your meals for St. Patrick’s Day (through ingredients you sell or dishware)

APRIL

• Recipes/dishware for Easter dinner

• What to do with leftover chocolate Easter bunnies / Treats to replace chocolate Easter bunnies/eggs

• Decorating an Easter dinner table

• Eco-friendly dinnerware sets for Earth Day

• The most outrageous Easter cakes

MAY

• Organize your cupboards (e.g. what to toss and what should be in them food or dishware-wise)

• Cinco de Mayo inspired recipes/dishware/table settings/etc.

• How to cut out processed food (and replace it with the healthy food you sell)

• Mocktail recipes for May

• Best desserts/dishware to pack for picnics

JUNE

• New things to try on the BBQ

• Pack for a picnic/host a pool party like a pro (e.g. meals to make/dishes you need)

• 5 ways to spice up your lemonade (using ingredients you sell or glassware or party decorations)

• This year’s wedding food/drink trends

• Gifts/meals for dad on Father’s Day

JULY

• Eating healthy on vacation

• Outdoor eating (e.g. recipes, dishes)

• Top 5 refreshing patio drinks

• Crafting the perfect BBQ menu

• Dessert alternatives to wedding cakes

• 4th of July / Canada Day themed recipes/table settings/etc.

AUGUST

• Fine dining when camping

• Campfire meals you’ve gotta try

• Mixing the perfect cocktail when camping

• My favorite snacks to pack for road trips (using your ingredients or travel containers you sell)

• Must have items for packing lunches

SEPTEMBER

• Comfort food made healthy

• Healthy and quick lunches/breakfast for busy school days

• Freezer meal recipes

• Throwing a great football party (e.g. food, drinks, dishware, décor ideas)

OCTOBER

• Soups and stews to warm you up (and serve in your handmade bowls)

• Spooky-looking drinks for Halloween

• Halloween-themed desserts

• Setting the table for a spooky Halloween dinner

• Pumpkin flavored recipes/pumpkin themed table settings

NOVEMBER

• What to do with all that leftover turkey

• Foods that help you stay healthy during cold/flu season

• Decorating your Thanksgiving table

• Low-calorie Thanksgiving drinks

• 10 gourmet pumpkin pie desserts

DECEMBER

• My family favorite recipe

• How to indulge without getting off track during the holidays

• Edible gifts / top gifts for a foodie

• Festive serving dishes for the holidays

• Wow dinner guests with this drink menu

• Light desserts for Christmas dinner

 

ENVIRONMENTAL / ANIMAL-FRIENDLY

Environmentally or animal-friendly related topics may be a fit for businesses selling:

• Environmentally friendly products (or brand) – products that are made of recycled materials, good for the environment, that use biodegradable packaging or if your business and products are sustainable.

• Animal products – pet food, pet accessories. Adjust topics to be a fit for the type of animal you make products for (e.g. “pet-friendly winter getaways” may change to “cat-friendly winter getaways” or “tips for ensuring your cat is cared for during your winter getaway”)

• Vegan products – if you create animal-friendly bath & body products, faux leather accessories, vegetarian food items, etc.

• Gardening – if you make products related to gardening such as garden aprons, potted plants, floral arrangements, etc.

JANUARY

• Cleaning after the holidays with environmentally friendly products

• How a vegan lifestyle will improve your health this year

• Plants that are best for air quality (ones you sell or how to grow them using your gardening products)

• 5 ways to lead a more animal-friendly lifestyle this year (buying your products could be one way if you donate a portion of sales to an animal charity)

• Pet-friendly winter getaways (include pet products they should bring as well, which should include ones you sell)

FEBRUARY

• How to reduce waste this year (with the help of your products)

• 5 ways to show animals love this Valentine’s Day (e.g. vegan lifestyle, buying products not tested on animals, etc.)

• Valentine’s Day floral arrangements/gifts for gardeners

• Valentine’s Day gifts for your pet

• How pets can boost your mood (e.g. watching them play; suggest a toy you sell)

• Keeping your pet warm in the winter

MARCH

• Natural products that make great cleaners (mention a product you sell that uses natural ingredients)

• Tips for zero-waste living (e.g. buy products that come in biodegradable packaging)

• Starting an indoor garden / starting seeds indoors

• Green vegan products for St. Patrick’s Day

• Indoor/outdoor plants that are dangerous for your pet

APRIL

• Bunny-friendly products for Easter

• Vegan Easter meals

• Eco-friendly lotion/cleaners/fabrics/etc.

• Energy-saving landscapes (mention your gardening products that fit into them)

• Top products/activities/etc for Earth Day

MAY

• Garden herbs that add a fresh spin to cleaning (e.g. introduce a cleaning product line that uses mint)

• Natural ways to have an insect-free home

• How to compost to reduce waste (or composting in small spaces/apartments)

• More veggies, less meat – how to ease into a vegan diet / more faux, fewer animal products: my best finds

• Travel tips for pets

JUNE

• Toxin-free bug repellants/pesticides

• Environmentally friendly summer products (e.g. sunscreen, bug sprays, lawn fertilizers, soaps, etc.)

• Plan a 100% vegan picnic

• Vegan gifts for Father’s Day

• Protecting your pet from fleas/ticks this summer

JULY

• How to live green when on vacation (mention products you sell that travel well)

• Growing plants in small spaces / Garden hacks

• Vegan products I can’t live without this summer

• Animal-friendly zoos to visit this summer

• The most amazing pet outfits for Canada Day / Independence Day

AUGUST

• Environmentally friendly school supplies

• 10 common household products that are damaging the planet

• Vegan BBQ meals

• Preparing your garden for fall

SEPTEMBER

• How to eliminate toxins from your kitchen

• Take a vegan/animal-friendly challenge this month

• Ways to stay warm without animal fur/feathers

• Adopting pets vs. shopping for them (include tips for making them feel at home after adoption using your products)

• Take your green thumb inside (products for indoor gardening, tips for repotting plants or bringing plants inside)

NOVEMBER

• How to have an eco-friendly Thanksgiving

• Vegan baking (using ingredients you sell)

• You won’t believe it’s not leather – vegan products

• Winter care tips for your pet

• How to compost year-round

DECEMBER

• How to give sustainably this year (environmentally-friendly gifts)

• Vegan party dishes for the holidays

• Top 10 animal-friendly gifts to give this Christmas

• Christmas gifts for your pet

• Best gifts for the gardener

 

PARENTING/FAMILY

Parenting and family-related topics may be a fit for businesses selling pregnancy, baby or child-focused products such as toys, art, home décor, home care (cleaning, organizing), food/serving dishes, etc. You’ll find some ideas for clothing/accessories here, but may find ones under FASHION more appropriate, depending on your brand.

JANUARY

• Preparing your home for a new baby (mention a product you sell)

• Toy overload – organizing toys after Christmas

• Creating a safer home environment for your family

• Reducing technology this year – more interactive, imaginative toys

• Nursery/kids room home décor trends for the new year

• Baby/kid products you should splurge and save on

FEBRUARY

• Entertain and educate with these fun toys (make a top 10 toy list, mentioning one or two you sell)

• Healthy Valentine’s Day treats to make with your kids

• Valentine’s Day decorations for kids’ desk, locker or bedroom

• How to make a Super Bowl/Grammy/Oscar party kid-friendly

• Keep the kids warm with these products they’ll love

• Tame a tantrum fast/soothe a crying baby (share tips or even products you sell that can help)

MARCH

• Natural ways to deal with allergies when you’re pregnant

• Toys that get your child moving

• Spring cleaning with products that are safe for your family

• Add a touch of spring/St. Patrick’s Day to your kid’s room with these items

• Fun ways for your kids to incorporate green on St. Patrick’s Day (mention a green product you sell)

• New looks for kids’ spring fashion (share trends, linking to any products of yours that align with those trends)

• Try planting these veggies your kids will love (mention how to serve them using food products or serving products you sell)

APRIL

• Pregnancy outfits for Easter

• Fun games to play after the Easter egg hunt is over (mention toys or games you sell)

• Colorful Easter outfits

• Adding a touch of Easter to your kid’s bedroom (using kid’s home décor products you sell)

• Healthy treats for Easter that don’t involve chocolate

• Teaching your kids about the importance of Earth Day / Kid activities for Earth Day (promote earth-friendly products you sell)

MAY

• Mother’s Day gifts for the soon-to-be-mother

• Activities that are fun for mom & child on Mother’s Day

• Garden helper – fashions for the little green thumbs

• Getting clean after playing in the dirt – safe soaps for kids

• Decorating for kids’ parties

JUNE

• Maternity bathing suits/beach cover-ups

• Keeping kids entertained for long car/plane rides

• The cutest beach looks for your child

• Sun protection for your child (offer tips and any cover-ups or hats you may sell)

• BBQ meals your kid will love

• Camping supplies for kids (mention a product of yours that may work when camping)

• Colorful art to add a touch of summer to a kid’s room

• Gift ideas for dad from the kids

JULY

• Staying cool and fashionable when pregnant in the summer

• Take it outside – toys for the backyard

• Skip video games – car activities that don’t involve technology

• 4th of July/Canada Day fashions for your little one

• Decorating an outdoor playhouse/fort

• Healthy picnic meals your kids will love

AUGUST

• Products you need in your diaper bag

• Beating boredom – fun activities for children

• Cozy camping – keep your little one stylish and comfy when camping

• Great gifts for baby showers

• Avoiding diaper rash (creams, powders you offer)

SEPTEMBER

• Top 10 products new moms need before baby arrives

• Ramping up to learn – these toys/activities will get your child prepared for school

• The cutest back-to-school looks (including one of your pieces: tops, hair clips, accessories, etc.)

• Creating a cozy learning space (mention one of your products that might work in a reading nook or on a desk)

• Keeping germs at bay during the school year (if you sell cleaning products)

OCTOBER

• Healthy Halloween/pumpkin treats that are good for you and your baby

• How to make homework fun – learning tools

• Limiting candy – healthy treats your kids will love

• Halloween costumes that aren’t the latest Disney character

• Spooky Halloween décor for kids

• Moving play time indoors – best activities/games/toys/etc.

NOVEMBER

• Maternity fashion for winter

• Finding fun when cooped up inside

• Sensitive baby skin – how to moisturize during dry winters

• Keep your kid warm and stylish

• Staying warm and fashionable when pregnant in the winter

• Kid-friendly winter getaways (sneak “what to pack” in which could include one of your products)

DECEMBER

• Maternity outfits for Christmas/New Year’s Eve

• New Year’s Eve outfit for little ones

• Best gifts for new moms

• What to put on your Christmas wish list when you’re expecting

• Teaching kids the importance of giving / the real meaning of Christmas

• Gifts kids won’t fight over / gifts that spark creativity

 

MIND/BODY/SPIRIT

Mind/body/spirit-related topics may be a fit for businesses selling yoga/workout gear or accessories, healing crystals, meditation, or holistic products (candles, meditation pillows, etc.)

JANUARY

• How to beat winter blues with meditation

• Mood boosting essential oils/crystals/incense/candles

• How to set workout goals you’ll stick to (and products that may help motivate you to stick to your goals)

• Staying warm for outdoor workouts

• Workout fashion trends for the year

FEBRUARY

• Outdoor activities to keep your family fit

• Valentine’s day gifts for the workout/spiritual/meditation/etc. junkie

• How to be more positive (mention any products that may help with positivity)

• Scents that boost your mood

• Gym bag makeover (what to replace, clean and add for the new year)

MARCH

• Carrying calm throughout the day (tips and tools, e.g. mala necklace as a reminder)

• Lunch hour workouts – how to fit a workout into your busy work schedule (products to pack in your gym bag)

• Finding calm at work (meditation, crystals, oils, etc.)

• Top 10 products you need in your gym bag

• Quiz – do you need a mood makeover?

• Spring cleaning your mind/body/spirit (and tools/products that can help)

APRIL

• An A – Z guide to crystals

• How to boost your energy (workout, crystals, oils, meditation)

• How to get back into a good routine after a setback (and products that can help)

• What you need for a workout in the rain

• Ways to return to nature to feed your mind, body & soul

• Earth Day products for your mind/body/spirit

MAY

• Top 10 places to travel when you want to unplug and unwind

• Harnessing the power of nature (how it can reduce stress, products that use natural ingredients, etc.)

• Buffing up for your big wedding day (how-to tips and products they might use)

• The power of your breath – mindful breathing techniques

• How to create a Zen garden

• How to create a retreat for mom on Mother’s Day (products that help)

JUNE

• How to keep your workout/meditation routine when travelling (mention any products that travel well)

• Fun workout trends for the summer (mention any products that might be incorporated)

• How to get the whole family on the same workout/meditation/mindful etc. routine

• How to have a stress-free/Zen wedding (and products that may help)

• Success stories (how meditation/walking/working out/etc. changed my/this person’s life)

• Mind/body/spirit gifts for Father’s Day

JULY

• Beginners guide to starting __________ meditation/yoga/workout (and products they may need)

• How to create a meditation/workout/etc. schedule

• Tips for working out when it’s too hot

• Free printable workout/meditation/ etc. tracker

• Create your own weekend retreat/bootcamp

AUGUST

• Morning routines that will start your day off right

• 10 things everyone should know about (crystals, essential oils, meditation, etc.)

• Workouts you should try this month

• Keep your drive/motivation going for working out/meditating/being positive/ etc.

• Big gains from short (workout/meditation/etc.) sessions

SEPTEMBER

• Teaching your kids to be more mindful

• Managing a school-workout schedule

• My favorite ways to reduce stress quickly (mention products that help)

• Tips/products to improve memory & learning

• Workout/meditation/etc. products for fall

OCTOBER

• Creating a meditation space anywhere

• My favorite books/movies/documentaries that are good for the soul

• Ways to make your workout more fun

• 10 benefits of meditating/using essential oils/working out, etc.

• Feel younger with a strong body/meditation/etc.

NOVEMBER

• Natural ways to stay healthy this winter

• 10 tips for a better sleep (mention any products that help)

• What I use for winter wellness

• Why your mood changes with the seasons and how to stay positive

• Winter workout accessories

DECEMBER

• Meditation practices to calm a busy mind

• Gift guide for the workout/yoga/meditation/etc guru in your life

• How I detox my mind/body (tips, tools and products you use)

• 10 ways to pay it forward during the holidays

• Too busy for __________? How to get calm/fit/positive in half the time

 

I hope this list sparked some ideas for you and the different types of newsletters you can send.

For more help with using your newsletter to promote your products, please check out How To Start, Send & Grow A Successful Newsletter