5 Ways to Market Handmade Holiday Products

5 Ways to Market Handmade Holiday Products

  If you’ve created holiday-themed products, you have limited time to sell them. Which means you must work hard to market them. As you probably know, they aren’t just going to sell themselves.   (If you haven't created products for the holidays, here are 3...

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How to Brand a Craft Show Booth

How to Brand a Craft Show Booth

  There’s a lot of confusion when it comes to branding and what a brand is.   What you probably do know is: your brand is NOT your logo.   Which is true.   Your logo is part of how you communicate your brand, but branding a business is not like...

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10 Sales-Harming Mistakes Craft Businesses Commonly Make

10 Sales-Harming Mistakes Craft Businesses Commonly Make

  To have a successful business, there are basic best practices that every business must have in place, as well as, basic mistakes that should be avoided.   These are the most common mistakes I see handmade business owners make and why they can harm sales…...

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How to Improve Sales in a Slow Economy

How to Improve Sales in a Slow Economy

  Have you felt it? A slow economy? A dip in traffic? Fewer sales coming through your website? If you have, you’re not alone. When the economy takes a nosedive, people alter their spending habits and businesses feel it.   But that doesn’t mean your handmade...

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Pleasures & Stressors that Get your Customers to Buy

Pleasures & Stressors that Get your Customers to Buy

  Imagine choosing a gift for someone you love.   It’s fairly easy to find something they’ll appreciate because you know intimate details about them.   You know their likes and dislikes, what brings them joy and what stresses them out, items they’ve...

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How to Use Up-Selling to Sell More Handmade

How to Use Up-Selling to Sell More Handmade

  Getting customers to your Etsy shop, website, or craft show table takes a lot of work.   So it’s important that you make the most of every shopper.   It’s not about taking advantage of shoppers and tricking them into spending more money.   It’s...

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The Best Craft Show Table Covers (Plus Ideas & Tips)

The Best Craft Show Table Covers (Plus Ideas & Tips)

This post may contain affiliate links, which means I’ll receive a commission if you purchase through my link, at no extra cost to you. Please read the full disclosure here.    Although craft show table covers shouldn’t be the star of a display, they shouldn’t be...

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Free Product Description Template & Sample

Free Product Description Template & Sample

This article is the third and final article in a series covering how to write powerful product descriptions that sell and includes templates you can use to fill in the blanks with your product details.   If you'd like the free worksheets that go with these...

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How to Sell Through Online Craft Fairs

How to Sell Through Online Craft Fairs

  Many craft fairs are moving online during the pandemic, which offers an opportunity for your business to make some sales.   But online craft fairs require a different type of prep, presentation, and purchasing.   Here’s how your business can take...

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New Craft Trends for 2020 (Post-Pandemic)

New Craft Trends for 2020 (Post-Pandemic)

UPDATE: Find craft trends for 2021 here   Consumers are starting to get a little restless. They’ve moved past the survival and fear mode and are ready to start planning for the future.   Your business needs to stay a step ahead and start planning for it as...

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How & Why a Craft Business Should Down-Sell

How & Why a Craft Business Should Down-Sell

  You've likely experienced up-selling at the McDonald's drive-through when an employee asks: "Would you like to supersize your meal?"   Up-selling is offering a bigger or better option to a shopper who's already committed to buying (check out: HOW TO USE...

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How to Target Shoppers Who ARE Buying During the Pandemic

How to Target Shoppers Who ARE Buying During the Pandemic

This post may contain affiliate links, which means I’ll receive a commission if you purchase through my link, at no extra cost to you. Please read the full disclosure here.      Consumers fall into one of three categories when it comes to income during this...

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Handmade Products to Sell Now (During the Coronavirus Pandemic)

Handmade Products to Sell Now (During the Coronavirus Pandemic)

Many handmade business owners have seen a big drop in sales. The drop in sales may be due to the business owner wondering if it’s appropriate to market their products at a time like this (more on that topic can be found in this article) or it may be due to the product...

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Craft Businesses that Make (the MOST) Money

Craft Businesses that Make (the MOST) Money

  Almost anyone can start a craft business but unfortunately, not all craft businesses make money. In this article, I'm going to share the most common crafts that make money.   Let's start with a list of crafts that tend to make the most money and then dive...

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Craft Businesses that Make the LEAST Money

Craft Businesses that Make the LEAST Money

Where there’s a will, there’s a way and even if a product doesn’t typically have high profit margins, someone, somewhere can find a way to make it profitable.   This article is NOT stating that you CANNOT make money in these industries; it’s simply stating that...

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