Handmade jewelry is a popular product to sell online and at craft shows. In fact, it’s probably safe to say, jewelry is the most saturated category in handmade products. It’s a great place to start because even if you’re a beginner, you can create beautiful pieces and the start-up costs can be kept relatively…
Everyone wants to sell more handmade products. But to do so, you must get out of the seller mentality and think about buyers and the way they shop. Major retailers do a good job of this. Their focus is on the buyer from beginning to end. The owner of a retail store (or…
You’ll see a much bigger return on investment from craft shows if you’re able to generate sales after an event. But if shoppers don’t remember your business a day or two after seeing your booth at a craft show, they’re not going to buy. Handing out business cards isn’t enough to stay top of mind…
So you’ve added up all your production costs and used our calculations to determine your wholesale and retail price. But what happens if that price is much higher than you’re comfortable with and perhaps pricing you out of the market? Or maybe you want to increase your profit margins by keeping the price…
Product – check, wicked display – check, business cards – check! You’re all set to attract, obtain and keep customers at a craft sale right? Weeeeell…there’s another important aspect that many people forget about that should become part of your craft show checklist. We know selling your product is your first choice. And if they don’t buy today then handing…
Swag bags are a good way for events to offer a perk to shoppers. They also give businesses that continue an item, a marketing opportunity. Unfortunately, they’re often filled with items shoppers won’t use, don’t necessarily want, and may end up tossing. Swag bag items should give you a return on investment….
If you walk into any retailer at the mall, you’ll find that almost all of them follow similar techniques when it comes to catching a shoppers eye, drawing them in and selling to them. Of course, you don’t want to follow exactly what large retailers are doing because you’re a small, independent, handmade business and much cooler than…
Chances are, you’re not going to be the only one selling handmade goods under your category at a craft show. If it’s a popular craft show, it will be competitive to get shoppers’ attention and you’ll likely be competing with other jewelry designers, knitters and soap makers at any larger event. I don’t love the word…
Social media stats have sucked us into thinking that thousands of followers and hundreds of likes equals success. So small businesses spend their days bouncing from one social media account to another, following, liking, commenting and sharing in hopes that the favor is returned. They follow people they have no interest in, only to unfollow them when…
Craft shows can be really intimidating for introverts; not only are you putting your work out there for people to critique, you have to put yourself out there, spending the entire day around crowds of people, chatting with strangers. I know from experience how intimidating it can be; do I say hi? They…