How to Grow your Newsletter at a Craft Show (& Make Sales After the Event)

How to Grow your Newsletter at a Craft Show (& Make Sales After the Event)

  Product – check, wicked display – check, business cards – check! You’re all set to attract, obtain and keep customers at a craft sale right? Weeeeell…there’s another important aspect that many people forget about that should become part of your craft show checklist.   We know selling your product is your first choice. And if they don’t buy…

Retail Best Practices you can Use to Sell More at Craft Shows

Retail Best Practices you can Use to Sell More at Craft Shows

If you walk into any retailer at the mall, you’ll find that almost all of them follow similar techniques when it comes to catching a shoppers eye, drawing them in and selling to them.   Of course, you don’t want to follow exactly what large retailers are doing because you’re a small, independent, handmade business and much cooler than…

How to Turn Social Media Likes into Sales

How to Turn Social Media Likes into Sales

  Social media stats have sucked us into thinking that thousands of followers and hundreds of likes equals success.   So small businesses spend their days bouncing from one social media account to another, following, liking, commenting and sharing in hopes that the favor is returned.   They follow people they have no interest in, only to unfollow them when…