How to Target Shoppers Who ARE Buying During the Pandemic
This post may contain affiliate links, which means I’ll receive a commission if you purchase through my link, at no extra cost to you. Please read the full disclosure here. Consumers fall into one of three categories when it comes to income during this pandemic: 1) Their income has stayed the same They’re able to…
Handmade Products to Sell Now (During the Coronavirus Pandemic)
Many handmade business owners have seen a big drop in sales. The drop in sales may be due to the business owner wondering if it’s appropriate to market their products at a time like this (more on that topic can be found in this article) or it may be due to the product they’re selling….
Craft Businesses that Make (the MOST) Money
Almost anyone can start a craft business but unfortunately, not all craft businesses make money. In this article, I’m going to share the most common crafts that make money. Let’s start with a list of crafts that tend to make the most money and then dive into why they do. Just because you…
Craft Businesses that Make the LEAST Money
Where there’s a will, there’s a way and even if a product doesn’t typically have high profit margins, someone, somewhere can find a way to make it profitable. This article is NOT stating that you CANNOT make money in these industries; it’s simply stating that the following products/industries tend to have lower profit margins….
Top 5 Tasks when Sales have Dropped
It’s likely most handmade businesses have had fewer sales during this crisis. For businesses selling products that are more in-demand during this time, production may eventually slow due to lack of supplies or delayed supply shipments. I sat down and had a brainstorm session for my handmade business to determine where my time…
How to Help your Handmade Business Survive a Crisis
Most handmade businesses are going to see sales slow down as the world deals with this health pandemic. Many people have either lost their main source of income or it’s been significantly reduced, which obviously has an impact on their spending. Everyone is also concerned about what’s coming into their homes. I,…
Free Craft Show Checklist (& Preparation Steps)
This article will help you prepare for a craft show and to provide you with printable checklists full of steps to take to prepare for a craft show, as well as craft show supplies you’ll want to have in your craft show booth. The free craft show checklist download includes: A craft show checklist…
How to Sell Stock from Canceled Craft Shows
This post may contain affiliate links, which means I’ll receive a commission if you purchase through my link, at no extra cost to you. Please read the full disclosure here. Many craft shows have been canceled because of the pandemic, which leaves many vendors wondering what they’re going to do with all the stock they prepared….
The #1 Rule All Craft Show Displays Should Follow
I know I share a LOT of rules, tips, ideas, and ways for a craft show display to sell more. And you should definitely experiment with your display to see what increases sales for your business. (I’ve included a list of articles that share ideas for your craft show display and mistakes to avoid…
Craft Trends to Ditch in 2020
UPDATE: Check out Craft Trends for 2021 here You may have already read my CRAFT TREND REPORT FOR 2020 but this is a list of specific products I noticed have trended down. I looked at the trends I pointed out in my 2018 and 2019 craft trend reports and put together a…
How to Promote your Handmade Business
Most handmade businesses aren’t spending enough time on marketing. I understand why. Promotion can be one of the most frustrating aspects of running a business. It requires a lot of effort, and sometimes money, and it can be hard to track results. Generally, the marketing efforts you put in today won’t…
How to Charge Higher Prices for your Handmade Products
A lot of handmade business owners are timid to raise their prices or to even charge a price that ensures they’re covering all costs, AND making a profit. You’ve likely read the typical article explaining how lowering your prices just to make a sale can be detrimental to your business. (In fact, I have one…
Craft Trends for 2020
*UPDATE Click here to see the most current trend list Whether your handmade business follows trends or not, it’s always helpful to be informed and take color/scent/style trend shifts into consideration when designing new products. Don’t confuse your existing Etsy customers or craft show shoppers by offering a trending product that doesn’t…
What is Going on with Etsy?
There’s no doubt about it. Etsy has made updates that have affected shop owners’ sales. It has many people wondering if Etsy is worth it anymore. Pair that with the platform becoming more and more popular, and thus, competitive, and you have some frustrated Etsy sellers. We’ll always be at the mercy of…
Why So Many Handmade Businesses Fail
The statistics that most small businesses fail within the first five years is a scary one. As much as I would love to chalk it up to a “theory” and not actual stats, the truth is, there are a lot of handmade businesses that don’t stand the test of time. Through Made Urban, I am…
Is it Profitable to Sell on Etsy?
Although selling on Etsy is worth it for many small business owners, it must be profitable for your business. Making several sales doesn’t really matter if you’re spending more money than you’re earning back. This article will break down the costs associated with selling on Etsy, Etsy fees, and how to become more profitable selling…
How to Know if You’re Offering Too Many Products
If you’ve been reading my articles for a while, have taken one of my free email courses or have read any of my ebooks, you know I encourage handmade businesses to limit how many products they make and sell. >> MAKE MORE MONEY AT CRAFT FAIRS >> HOW TO SELL HANDMADE BEYOND FRIENDS & FAMILY…
How to Create an Entry-Level Product for your Handmade Business
To get new customers, you must constantly be attracting new people to your business and products. When a shopper is “new” to your business it means they’re not familiar with your brand or products, which makes them less prepared to buy from you. For example, if you’re looking to buy a new necklace…
How to Plan Inventory & Create a Production Schedule
I’ve created a bonus set of worksheets, which you can download for FREE HERE. to accompany THE SUCCESS PLANNER. If you would like all of the worksheets to plan all aspects of your business for the entire year, you can download THE SUCCESS PLANNER here. If you’ve downloaded THE SUCCESS PLANNER you’ll already have some…
How to Find More Customers for your Handmade Business
If you’re currently lacking sales or want to increase sales, you need to find your path to more customers. Sometimes I find it easier to work backward. Determine the end goal (find more customers) and then determine the step that must happen right before you gain a new customer, and then the step before that,…